Tiny Tan Lines Info

You’ve decided to open a tanning salon, which is a fun and exciting business to run...

Now it's time to plan ahead and get your business started in the right direction. This manual is designed to help you do just that:

There are a few key ingredients you must have in place to achieve success in the tanning business.

You Must Be….

Prepared and organized: if you are not prepared and organized in your business, you will make things very difficult for yourself. Once you get into ‘reactive’ mode, it is difficult to catch up to the top of the heap.
Personally engaged in your business: although it’s possible to be an absentee owner, it’s important to have some level of engagement in your business.

Customer Focused: taking care of customers is critical to your overall success, so make sure you and your employees treat them right and keep them happy! Remember that tanning is a ‘service’ business and our customers are the source of our paychecks.

Aware Of Your Competition: understanding what your competition is offering and making sure your salon is at least on par or above can be the difference between winning and losing clients. You need to differentiate your salon from the others in town, and help your customers understand why they should come to you instead of someone else.

Constantly Marketing: one of the biggest mistakes salon owners make is using poor advertising techniques and not marketing enough to attract new customers.

We are going to cover this and much more in the coming pages. The primary purpose of this book is to provide a framework for you to get started in the tanning business, or give you some fresh ideas if you are an existing salon owner.

Although we cover some marketing, we do not cover it in great detail. Tanning salon marketing requires a course of it's own.

Most guides such as this are written by large institutions who have never started or owned their own salon or spa. But if you want to start a tanning salon, spa, or beauty salon, you won't find better information than in this low cost Kindle edition because it was written by a real salon and spa owner!